Sanele is South Africa's first international model with albinism. He has been in the modelling industry for 8 years and is also an activist and brand influencer. His brand aims to redefine stereotypes and challenge industry norm, locally and internationally. Sanele is the founder of the Rolled Sleeves Program, which educates children from different backgrounds about various skin conditions and collects study aids and school uniforms to distribute to children's homes. He is also a founding partner of Inside The Same, an NGO in Amsterdam aiming to provide basic needs (sunscreen, prescription glasses etc.) to children living with Albinism in Tanzania.