More than supplements, it's a way of life
At well i am®, we believe true wellbeing begins from within — and that nutrition should be intentional, personal and accessible to everyone.
Our journey began with a simple idea: to remove the confusion from wellness and replace it with clarity, quality and integrity. In a market saturated with generic products and empty promises, we set out to create something better — intelligently crafted formulations that taste good and are easy to integrate into everyday life.
Behind well i am® is a team with over 80 years of collective experience in the health and wellness industry. This depth of expertise informs everything we do, from ingredient selection and formulation to quality control and innovation. We don’t follow trends. We build products grounded in knowledge, backed by science and designed for long-term wellbeing.
The Well I Am Difference
Intelligent Formulation
Purpose-driven blends crafted with scientific insight and over 70 years of collective industry experience.
Uncompromising Quality
Premium ingredients, transparent labelling and rigorous standards — without shortcuts.
Exceptional Customer Care
Real support from a team that understands wellness, here to guide, assist and serve you at every step.
Partners in Wellness
We are proud to work alongside a growing network of retail partners and independent wellness stores who share our commitment to quality and integrity. Together, we make well i am® accessible to customers nationwide. We actively support our partners with product education, brand resources and collaborative growth initiatives.
SA'S TOP RATED PRODUCTS
Explore Our Brands
Explore our collection of purpose-driven brands, each created to support a unique stage, goal or lifestyle. Whether you’re focused on performance, longevity, beauty or foundational health, there’s a well i am® solution designed with you in mind.
Nature's Nutrition
Support whole body health through plant-based nutrition. Nature's Nutrition has gathered the highest quality ingredients worldwide – so you don't have to. Introducing a range of versatile health supplements to help make nutritious eating easier & affordable.
Beauty Gen
Collagen products for every taste and preference. Beauty Gen is a versatile range of collagen beauty products for every taste and preference. We have sourced the highest grade ingredients in proven ratios to help you shine and reap the powerful benefits of our collagen peptides for plump, supple skin.
Sport Rx
Clean performance nutrition for professional athletes and fitness enthusiasts. SPORT Rx offers a range of tailored formulations to active individuals based on their needs, such as energy, performance, vitality and recovery.
Remedy Greens
Rooted in nature and refined by science, Remedy Greens® supports your body through life’s daily demands. Each blend brings together high-quality ingredients, carefully balanced to help you strengthen, restore and thrive from within.
Moducare®
Scientifically proven to regulate your immune system. While immune boosters are often sought after to strengthen immunity, research shows us that what our immune systems need most is balance, not a boost. Moducare® products up and down regulate the balance of the body's natural immune system function.
Tululla
Advanced anti-ageing & hair-loss solutions. Discover a world of beauty and wellness with our range of carefully curated products! From collagen powders to anti-ageing vitamins, collagen skin creams and hair growth supplements, formulated with unique and nutrient-rich ingredients to provide you with the best possible results.
Meet the Team
Mark Strydom
Poon Liebenberg
Mario van Biljoen
Tanya Doveton
Mark Maynard
Mary Maynard
Sumaya Moosa
Natasha Anderson
Connie Matzner
Myles Pillay
Liezel De Bruyn
Suhaima Moosa
Sasha Lee Taylor
Justin Strydom
Ferne Kalamer
Lisa Moyle
Karis Leigh
Roshnee Singh
Grapes Mabaso